"Pharming," is a method hackers use in which they can redirect computer users' browsers and direct them to spoofed banking or e-commerce sites. In other words, you can be directed to a site that looks just like your bank site. At that point, when you enter your personal information such as account number & password, it will be in the hands of the hacker.
How can this be prevented? As with most information security issues, security awareness will allow you to recognize these social engineering threats.
Making people aware of the information security threats they face... home wireless network security, protection from identity theft, etc.
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